Create. Convey. Connect.
The arc of the moral universe is long, but it bends toward justice.
Martin Luther King Jr.
At Bend Creative, we strive to be an active part of both the conversation and the process itself to making the world a better place. Whether its through making feature length documentary films about human rights or social justice, or through branded content, Bend Creative is dedicated to telling inspiring stories that enrich and engage our audience.
FEATURED CLIENTS
Collaborators
Josh Victor Rothstein
DIRECTOR + PHOTOGRAPHER
Josh is equally at home directing motion pictures or still photographs. Commercial clients include; Conde Nast, Hearst, Puma, Samsung, HP, Jack Daniels, and Heineken. Josh has directed three feature length documentaries including Dukale’s Dream, the inspirational story behind Hugh Jackman’s coffee company, which won Best Documentary Feature Premiere at the Heartland Film Festival.
Blake Swerdloff
EXECUTIVE PRODUCER
Blake Swerdloff is a 4-time Emmy nominated producer who prior to launching Leesam Creative Group, was a founding partner of BSTV Entertainment. There, he developed and ran Food Network’s #1 Daytime series The Kitchen as well as culinary shows including Trisha’s Southern Kitchen, Beach Bites with Katie Lee, Rewrapped, and What the Fung?! Swerdloff began his career at MTV Networks on The Tom Green Show. From there he worked with buyers including The Disney Channel, ABC, VH1, E!, BET, A&E, MSNBC, truTV and Discovery Channel. He also ran the highly successful HGTV program, The High Low Project, with host Sabrina Soto.
Jill Rothstein
WARDROBE STYLIST + CREATIVE DIRECTOR
Jill Rothstein is a New York-based stylist and creative director. Her passion for working with children with special needs led her to earning a Master’s degree in social work at Columbia University–but fashion beckoned and after having her own children, Rothstein commissioned her photographer/filmmaker husband to shoot a children’s editorial she styled and art directed. It was accepted into a magazine, and a dream career merging her two loves—kids and fashion—was born. Since then, Jill’s attention to detail and expertise in working with both children and adults, keeps her in steady demand with clients such as Little Marc Jacobs, Michael Kors kids, Luibelle, Farfetch, Cabbages and Kings, Ladida, and Maisonette, and editorials for Milk, Hooligans, and Schön.
Sal Del Giudice
EXECUTIVE PRODUCER
Sal began his career in 1987 at Gomes Loew, working on campaigns like, IBM “Charlie Chaplin”, Dunkin Donuts “Time To Make The Donuts,” and Breakstone “Sam Breakstone.” Five years later, Sal joined the staff at Travisano-DiGiacomo Films where he was instrumental in crafting over 100 spots filmed all around the world. With deep roots in the advertising world, Sal develops and produces feature films as a partner of Phaze 3 Filmz and creates and produces television and web content for clients such as VH1, WE, FUSE, Lowe’s, Chubb and UGO.com.
Jason Rein
EXECUTIVE PRODUCER
Jason Rein has 15+ years of experience producing award-winning branded content and series for Fortune 500 clients AT&T, HP, Ubisoft, Puma, Disney, 20th Century Fox, and The Olympics, including many others. He recently served as Executive Producer & Integrated Marketing Lead on AT&T’s SnapperHero and he also was the Creative Producer & Integrated Marketing Lead for multi award-winning @Summerbreak a multi-platform, real-time reality show sponsored by AT&T.
Ben Lard
BRAND STRATEGIST
Ben is a career brand strategist with a wealth of business and entrepreneurial experience. In his twenty plus years working in marketing, Ben has helped launch several brands in apparel and beauty. From his own entrepreneurial ventures to serving in VP strategic roles at major agencies, he has a wide breadth of both business and creative experience. Some of the core brands Ben has worked on in his strategic tenure include Snickers, M&M’s, Pepsi, Gatorade, Chase Bank, Johnson & Johnson, e.l.f. Cosmetics & AT&T.
Hernan Barangan
EDITOR
When Barangan was 15, he was diagnosed with Leukemia - and he beat it. While undergoing treatment, he fell in love with movies and cinematography. He’s gone on to build a career that spans Documentary, Virtual Reality and Narrative Screenwriting. Returning to his roots, he directed and stars in CANCER REBELLION, in which he travelled to all 50 states, interviewing 100 young cancer patients. He recently directed THE 100%, a unique fully-immersive 360° interactive experience - and it won the Tribeca X Award for best VR experience and was nominated for an EMMY.
Bobby Peretti
WRITER
Bobby Peretti studied Writing and Film at Johns Hopkins University, where he wrote and directed a short film – “The Cyclist” – with funding won from a student grant and co-wrote another short – “The Reading” currently in production. He has written episodic web series content, contributed post-production writing for The Bend Creative, and worked as a script doctor for Alphabet City Films. He has given script workshops to student filmmakers, read and reviewed scripts for Big Beach Films and Nostos Films, and he coordinates directing workshops for The Directors’ Collective NYC.
Schuyler Weiss
EXECUTIVE PRODUCER
Schuyler has produced six feature films, including Mona Fastvold’s debut film, The Sleepwalker, Ghost Team, The Eyes of My Mother which was a critical hit at Sundance in 2016 and will be released by Magnet later this year; and Dukale’s Dream, a documentary about poverty solutions in Ethiopia, starring Hugh Jackman. Schuyler is currently in Australia producing the Elvis biopic directed by Baz Luhrmann.
Adrian Desalvo
EDITOR + POST PRODUCER
Adrian is both a seasoned film editor and post producer. Most recently, Adrian was the lead editor on a promotional video for Northwell Hospital – highlighting the new frontier of Bioelectronic Medicine. He was also the lead editor on Witness The Showman, the digital campaign behind the smash hit The Greatest Showman. Adrian was raised in Colorado and resides in Brooklyn NY - and has very similar eyebrows to Orson Welles.
Joe Hoenig
EDITOR + WRITER
Cutting his teeth on the vast quantities of BTS Greatest Showman footage - Joe demonstrated his strong organization skill sets and creative chops by helping to craft 5 short form videos. As a filmmaker himself, Joe is a strong visual thinker and can often be found on set assisting Joe on various productions. With an eye towards a future in writing and directing - Joe continues to learn the craft by working as an editor on both commercial and long form projects.
Candace Little
WRITER + PRODUCER
Candace is a writer and story producer on documentary and narrative commercial projects. Born and raised in New Zealand, Candace’s career started with Weta Workshop on The Hobbit where she coordinated BTS photography and video. Fast forward 5 years, Candace worked at Accelerated Intelligence, Ai, in London, executing digital strategies for global brand social pages across all local markets. Working at Ai, she worked hand in hand with a small but highly experienced and passionate team of editors, developers, designers, PRs and social media experts who specialize primarily in creating multi-media launches, content and social strategies.
Work With Us
The Bend Creative
232 Carroll Street
Brooklyn, NY 11231
contact@thebendcreative.com
917.881.5455