Dukale’s Dream (trailer)

Client
Laughing Man Coffee

Project
Dukale’s Dream (trailer)

Type
Docu + Branded

Location
Ethiopia, Africa
New York City, NY

Starring
Hugh Jackman

Actor Hugh Jackman traveled to Ethiopia as an ambassador for World Vision Australia, one of the largest humanitarian aid organizations. While there, Hugh met a young coffee farmer named Dukale, working to lift his family out of poverty. After spending time on Dukale’s farm, Hugh realized that something as simple as a cup of coffee could have a profound impact on global poverty. Hugh was so inspired by what he learned from Dukale that he made—and kept—a promise that is revealed in this inspirational documentary.