Create. Produce. Deliver.

Bend Creative provides clients with full scale production services including creative development, copywriting, scalable production execution, and final project delivery for all media formats including broadcast, multi-platform branded content, social media, and print campaigns. Our team is made up of passionate creators, technologists, writers, directors, designers and producers who focus on a story driven approach. We ideate, develop, produce, and deliver innovative content designed for integration across all platforms. Bend Creative combines the agility and creativity of a boutique with the ability to efficiently scale each production based on our client’s needs. We collaborate with our clients to create media based solutions that exceed all challenges and deliver desired results.

The Team.

JOSH VICTOR ROTHSTEIN

Director & Photographer

MICHELLE HASKA

Senior Creative Director

BEN LARD

 Brand Strategist

Josh is equally at home directing motion pictures or still photographs.  From the start, Josh has toggled between both mediums, using them in combination even, to reveal the subjects he strives to portray.  Commercial clients include;  Conde Nast, Hearst, Puma, Samsung, HP, Jack Daniels, and Heineken.  His portrait photography features some of the music industry’s top artists including Jack White, Sean Combs, John Legend, Ceelo Green, and Steven Tyler. Josh’s most recent film, “Dukale’s Dream”, which won Best Documentary Feature Premiere at the Heartland Film Festival, is the inspirational story behind Hugh Jackman's coffee company.  Josh has directed two additional feature length documentaries -  “The Excellent Theopolis” highlighted legendary street musician Theopolis Coburn and  ”3 Points,” about the plight of Darfur refugees told through the revelatory experience of NBA all-star Tracy McGrady during his visit to that region.

Michelle started in the ad business at one of the most recognizable names in the business: JWT on one of the oldest advertisers in the country: Ford. Starting out as a Broadcast Producer, she cut her teeth writing contracts and creating commercials with big-name directors and talent; using the skills she’d honed in film school.  But her heart would always be with the copy and her love of the story. Throughout her career she has found one constant—the medium may change, but the story doesn’t. Be it in an experiential context, a digital-first program, or a good old-fashioned billboard…the objective is to get people to care. And she’s made people care about everything from their toilet paper to their bank statements; from their beer to their paper towels; from their deodorant to their satellite service. And along the way she’s had a ton of fun, worked at some amazing shops, and racked up some cool hardware.

Ben is a career brand strategist with a wealth of business and entrepreneurial experience. In his twenty plus years working in marketing, Ben has helped launched several brands in apparel and beauty. From his own entrepreneurial ventures to serving in VP strategic roles at major agencies, he has a wide breadth of both business and creative experience.  Some of the core brands Ben has worked on in his strategic tenure include Snickers, M&M's, Pepsi, Gatorade, Chase Bank, Johnson & Johnson, e.l.f. Cosmetics & AT&T.

SAL DEL GIUDICE

Executive Producer

JASON REIN

Executive Producer

SCHUYLER WEISS

Executive Producer

For over 20 years Sal Del Guidice has been creating award-winning productions. He began his career in 1987 at Gomes Loew, working on campaigns like, IBM "Charlie Chaplin", Dunkin Donuts "Time To Make The Donuts," and Breakstone "Sam Breakstone." Five years later Sal joined the staff at Travisano-DiGiacomo Films where he was instrumental in crafting over 100 spots filmed all around the world. And in April 1998 Sal made the move to Perretti Productions as an Executive Producer.  With deep roots in the advertising world and a solid base of directorial talent, Sal develops and produces feature films as a partner of Phaze 3 Filmz and creates and produces television and web content for clients such as VH1, WE, FUSE, Lowe's, Chubb and UGO.com.  And still, Sal always finds time for music, his life-long passion.  He can  often be found in the recording studio or on the stage playing music with the likes of guitar virtuoso Michael Knight, CBS recording artist Gina Stile, and his own hard rocking band DUSTY ROSE.

Jason Rein has 15+ years of experience producing award-winning branded content and series for fortune 500 clients AT&T, HP, Ubisoft, Puma, Disney, 20th Century Fox, and The Olympics including many others. Recent campaigns have helped brands identify and work with elite digital influencers for large-scale content programs. He recently served as Executive Producer & Integrated Marketing Lead on AT&T's SnapperHero which was the first scripted entertainment series on Snapchat and was awarded a Streamy for "Social Video - Short Form Creativity. He also was the Creative Producer & Integrated Marketing Lead for multi award-winning @Summerbreak a multi-platform, real-time reality show sponsored by AT&T (Season 2 & 3) @Summerbreak finished Season 5 with over 200million lifetime views and over 2million followers across ( Youtube, Twitter, Instagram, Snapchat, Tumblr, and Facebook)

Schuyler has produced six feature films, including Mona Fastvold’s debut film, The Sleepwalker, which screened in the US Dramatic Competition at the 2014 Sundance Film Festival and was released the same year (IFC); The Eyes of My Mother, which was a critical hit at Sundance in 2016 and will be released by Magnet later this year; and Dukale’s Dream, a documentary about poverty solutions in Ethiopia, starring Hugh Jackman. Schuyler is currently completing Tandem Pictures’ latest film Ghost Team, starring Jon Heder, David Krumholtz and Justin Long, which will be released in theaters by The Orchard in 2016. Schuyler began his film career in Sydney, Australia working for film director Baz Luhrmann (Moulin Rouge!, The Great Gatsby). From 2005-2009 Schuyler assisted Luhrmann in all aspects of script development, production, post and marketing of his films, even co-writing a song with Elton John.

BOBBY PERETTI

Writer

ADRIAN DESALVO

Editor & Post Producer

Bobby Peretti studied Writing and Film at Johns Hopkins

University, where he wrote and directed a short film –

 “The Cyclist” – with funding won from a student grant and co-wrote another short – “The Reading” currently in production. He has written episodic web series content, contributed post-production writing for The Bend Creative, and worked as a script doctor for Alphabet City Films. He has given script workshops to student filmmakers, read and reviewed scripts for Big Beach Films and Nostos Films, and he coordinates directing workshops for The Directors’ Collective NYC.

Adrian is an award winning film and video creative, inspired by a broad spectrum of media arts and recorded entertainment.   Adrian is both a seasoned film editor and post producer.  Most recently Adrian was the lead editor on a promotional video for Northwell Hospital -highlighting the new frontier of Bioelectronic Medicine.  He was also the lead editor on Witness The Showman  - the digital campaign behind the smash hit  "The Greatest Showman".   Adrian was raised in Colorado and resides in Brooklyn NY  -  and has very similar eyebrows  to Orson Welles.

JOE HOENIG

 Editor & Writer

CANDACE LITTLE

Writer & Producer

Originating from the great state of North Carolina.   Joe has lived in New York City and worked as an editor for the past 5 years.   Cutting his teeth on the vast quantities of BTS Greatest Showman footage - Joe demonstrated his strong organization skill sets and creative chops by helping to craft 5 short form videos.   As a filmmaker himself,  Joe is a strong visual thinking and can often be found on set assisting Joe on various productions.   With an eye towards a future in writing and directing  - Joe continues to learn the craft by working as an editor on both commercial and long form projects.

Candace is a writer and story producer on documentary and narrative commercial projects.  Born and raised in New Zealand, Candace's career started with Weta Workshop on The Hobbit where she coordinated BTS photography and video. Fast forward 5 years, Candace worked at Accelerated Intelligence, Ai, in London, executing digital strategies for global brand social pages across all local markets. Working at Ai, she worked hand in hand with a small but highly experienced and passionate team of editors, developers, designers, PRs and social media experts who specialize primarily in creating  multi-media launches, content and social strategies.

232 Carroll Street, Brooklyn, NY 11231

contact@thebendcreative.com

347.889.6220